SOARES WINE CELLAR

The challenge: to develop an appealing and functional booth capable of activating 5 completely distinct brands in a few square meters, and also one that was modular and easy to reuse.
Based on the Warehouse concept, the creative team developed a family of boxes, whose different typologies formed a back bar and counter.

The rigor allowed for controlled disorder, to the benefit of the desired dynamic and fun result.

6 of these boxes were then converted into exhibition capsules emphasizing the codes and DNA of each brand.