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MAXIMUM 36 YEARS
Project Type
Event Design
Location
Lisbon, The Distillery
Date
2024
The 36th anniversary of Máxima's publication is being celebrated with a party and the annual print edition.
An opportunity to activate the essence of Máxima in a bold gesture that projected itself as contemporary, sophisticated yet uncomplicated. Silver and neon fabric, metallic chains, the authentic handwritten line embodied on different surfaces, banners marking the arrival façade, the film A NEW ERA OF ME anticipating what's to come, and a whole set of eclectic details that made up the whole.
The essence of Máxima asserted itself in a manifesto that gave shape to and was the center of the narrative of the actions that followed.
